Archive for the ‘Internet Marketing’ Category

CPA ads in Google Adsense may hurt publishers

Thursday, June 22nd, 2006

A move towards CPA (Cost Per Action) ads could deliver a hurting to Adsense publishers. CPA ads are very attractive to advertisers because they lower their cost of acquisition for leads or sales. However, there's a big flaw inherent in this type of set up: it's not ...

Your blog is a global magazine available to millions worldwide

Saturday, June 10th, 2006

Here I am on Saturday, blogging yet again, and I find myself wondering about things, like I'm wont to do. Being "online" is a good thing, for a lot of reasons, and I realize more of them every time I think about the subject. One of the best ...

7 traits of the best products or services to sell online

Monday, June 5th, 2006

If you blog, the easiest and arguably the best way to make money is to sell a product or service directly. Some people sell themselves (the most precious commodity of all) directly to their audience. For most people, it's easiest to be an affiliate or Adsense type affiliate ...

Why word of mouth is the best advertising your blog can have

Wednesday, May 31st, 2006

Nothing beats a personal recommendation. Personal referrals are so potent, in fact, that marketing companies try to harness their power every day. "Friends and Family" type discount plans are their attempt at monetizing something that should come quite naturally. A 'word of mouth' referral is one that ...

6 reasons RSS is a non-stop marketing tool

Saturday, May 27th, 2006

Why is RSS one of the most powerful marketing tools currently at your disposal? RSS has a number of great features, which can only assist a blogger in growing her readership. Email is dead, and it's never coming back. If you're serious about making real money from ...

Marketing’s Magic T Method

Monday, May 22nd, 2006

There's an interesting post by Steve Rubel concerning The Magic T Method of Marketing. The concept can be summed up by one paragraph in the post: Ok, my example is hoky for sure. But you get the idea. Use the mainstream media to build reach and social media to build ...

The long sales page - does it close more sales?

Sunday, May 21st, 2006

Internet marketers are big fans of the "long sales page". In fact, you see it almost every time someone's selling a product for over $60 or so. I personally cannot stand the long sell page, but I know there are a ton of them in use for a ...

Surviving in a hostile word on a marketing budget of $0

Friday, May 5th, 2006

Sounds tough to do. It isn't. Currently, I'm spending $0 per month on marketing. From that limited marketing budget I'm able to generate enough revenue for two companies, one office, 12 servers, dedicated internet access, one condo, a Pontiac Bonneville, the lovely wife, and three very spoiled ...

Commenting your way to blogging fame

Thursday, May 4th, 2006

Every single list of "How Do I Make Money Blogging?" answers contains a bulleted item about commenting in related blogs. In fact, the advice is so common, it's either true or just a widely accepted lie ;) Blog Republic is approaching it's 90th day birthday party and now ...

Another good reason to blog: your career could use the boost

Tuesday, April 25th, 2006

Turns out almost anyone can benefit from blogs, according to an article in the Boston Globe. More and more people are finding out that a blog can be very helpful, especially in a public relations manner: 'It's the new public relations and it's the new home page. Instead of a ...