Blog Republic

Blogging A Lot Is Just Not Enough

by Darren

When you first star blogging you may be very tempted to post almost constantly. A few years ago this would have been enough to generate traffic, but these days it only begins to scratch the surface of what needs to be done in order to succeed. The level of competition in the blogosphere has risen dramatically in the last few years, so the quality of posts ends up being just as important as the quantity.

Websites that use the traditional blogging approach of linking to a source article and adding a “comment” after a blockquote don’t seem to be showing up as often as they used to on the results pages of search engines. It isn’t surprising, either. A clearly derivative post that adds no originality isn’t likely to add enough value to attract readers. Assuming your blog already has a readership, that type of approach might prove successful. But for a brand new blog, you’re looking at a tough road to hoe if you don’t post unique, lengthy, and factually accurate posts.

Google has gotten a lot more selective in the last few years about choosing content. If Google doesn’t rank your page, your forced to “self promote” your content pieces one by one, which is a lonely and unrewarding past-time.

If your blog is fairly well established and already has a user base, then it’s probably worth posting frequently. But for brand new bloggers it’s probably a better idea to take your time, research your topic, and put some real effort into creating a unique content piece that will grab attention. Otherwise, it will be just one more forgotten post. There’s nothing worse than being “road kill on the information superhighway!”