New Bloggers Tend To Focus On The Wrong Things

July 28, 2008 – 12:39 pm

by Darren

Everyday five million new people start blogs. Okay, the number’s not that high, but you get the idea. A lot of damn people decide to become bloggers every day. I think it’s great. I know I jumped right into blogging without a second thought and I’ve been earning cash ever since. I won’t deny that to anyone. But I think many of the people starting blogs these days need to make a realistic assessment of what they hope to accomplish.

Many fields in blogging are well covered now. If you plan on starting a derivative blog in a competitive field, you face an uphill battle in gaining a readership. Since you’re blog is new, you’ll be competing with tons of established blogs. It will be tough to get people to switch over to you, or to even add you to their list of resources. This conundrum can be solved, but it means you need to shift your focus to what really matters at a blog.

Yes, I’m referring to content. The knowledge that blogs need great content is well established. But new bloggers really need to let that nugget sink in. You can’t make it with slapped together content, and you won’t succeed by following the exact trends that everyone else is reporting on. Your content needs to be somewhat special when you’re first working on your blog. If not, people will quickly pass and move on to a better blog.

The exact type of content you produce doesn’t matter. It’s more important than you try for the following:

  1. Content that’s well written and well researched if technical in nature
  2. Content that is tightly focused on your chosen niche
  3. Concise content that has a chance to go viral in the sense of attracting links that bring traffic

Once you write such content, you will be forced to do it again and again. Blogging doesn’t get that much easier, despite having an established archive. You will always have to bring something unique to the table, or your competitors will eat your breakfast, lunch, and dinner.

  1. 3 Responses to “New Bloggers Tend To Focus On The Wrong Things”

  2. I agree that a lot of new bloggers are all about the diggs, the stats, and the money. Content is definitely king.

    By Corey Freeman on Aug 1, 2008

  3. I think you mean 5 million blogs everyday right? Probloggers tend to have a lot of blogs, and I don’t think there’s enough source for 5 millions new people start new blog everyday…

    I hope you get what I mean.

    By Chee Kui on Aug 5, 2008

  4. i for exemple i have 15 blogs :) ….

    By Poze on Oct 4, 2008

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