Inline Advertising And Blogs

January 22, 2008 – 6:39 am

by Darren

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Inline Advertising works on some blogs. I’ve been using inline ads for at least 8 months now, and I have a few observations. The dream of inline ads is that you can continue to earn your normal Google Adsense money, and by adding the inline advertisements (Intellitext, Chitika Linx, Kontera) to your revenue mix, you plan on making additional revenue.

This sounds like a great plan to most of us. The trouble is, there are very few occasions where you’ll be able to slap inline ads on top of Adsense and see an increase. I found it happened on about 30% of the placements I made. Plus, you have to keep your eye on your stats, just like with any other program. If the numbers start dwindling, at least you’ll know why.

Inline ads on your blog face the following issues:

1) They might annoy new visitors
2) They can slow page load
3) They may reduce your Adsense earnings

So keep this in mind before you commit fully. The targeting tends to be pretty horrible on many of the words. Chitika, in particular highlights so really stupid phrases and can even break forms on your website.

All in all, inline ads are a decent source of additional revenue, but you need to hone them like you would a work of Art. Keep on tweaking until you find just the right mix.

How are inline ads working on your blog?

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    1. One Response to “Inline Advertising And Blogs”

    2. Hmm.. How does chitika break forms? Someone mentioned that it broke the html on my comment form - but, I’ve yet to replicate that problem so I don’t know what happened.

      And yes .. I have seen some really stupid phreases since I’ve been using that.

      By HART (1-800-HART) on Jan 27, 2008

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