Blogs Need A Lot Of Ads To Earn

November 8, 2007 – 12:48 pm

by Darren

If you’re shy about plastering ads all over your blog, you might have trouble monetizing. Blogs are valuable real estate, and they need a lot of ads in order to make sure you’re getting your money’s worth. You don’t want to offend your visitors, but you really don’t want to be late on your bills, so you need to think like a newspaper. Go to almost any newspaper website and you’ll see tons of ads, just like the offline version of the paper.

More ads = more money.

Now there’s a limit to this rule, but basically it is true. If you find one monetization scheme that works, that’s great. But better still is adding a second and third and a fourth. You aren’t working any harder making the posts, but you end up making more money for your efforts. That’s what being in business for yourself is all about. Find ways to make money off your “by product” traffic and earn even more.

John D. Rockefeller became the richest man in the world in his time because he monetized all of the by-products of the petroleum business. In fact, gasoline for motor cars was one such by-product, and it ended up swallowing the whole business. You need to look for the gasoline in your traffic.

Let’s look at the numbers for a blog:

1) $800/mo Adsense
2) $255/mo Text Link Ads
3) $46/mo Amazon
4) $32/mo Kontera
5) $100/mo direct products sales.

I can go on and on but you get the idea. Using all five of the monetization schemes will make you more money than using one.

So don’t hesitate to experiment with other programs. The worse they can do is net you less money. If that’s the case, revert back to to the way things were. But if the new ads do succeed in making you more money, I’d say “Job well done.”

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