Blog Republic

Blogs And High Bounce Rates

by Darren

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If you ever mess around with your Google Analytics, undoubtedly you’ve become enamored of your “bounce rate.” It’s an interesting stat. It tells you who hit your website and “bounced.” You know: “Hey homey, this place sucks…let’s bounce.” Well, maybe it doesn’t exactly mean your blog sucks, but it probably means you didn’t have exactly what the surfer was looking for. And let’s face it, people are busy and won’t hang around unless you have exactly what they want.

But the more I mess around with the “bounce rate”, the more I realize that a high bounce rate means I’m getting paid. Of course you want people to stick around and enjoy your musings, but most of the time people searching at a search engine are usually in a hurry to find an answer quick and get on with their lives. That could be the reason that they’re using a search engine in the first place. If the people who come from links are bouncing at the same high rate, it might indicate a sign of high quality, but the search people won’t always convert into blog readers.

So the main key is to determine if your bounce rate equals some kind of innate quality problem. If not, check your earnings from their exit. If most of the people are bouncing on an ad you get paid on, that should be consolation enough to let you know you’re doing an adequate job.

Do you analyze your bounce rate?

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