What’s A Good Payoff For Blogging?

March 21, 2007 – 1:41 pm

by Darren

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I started the Blog Republic Blog Network one year ago. When I first started, I had some lofty goals. Since then, I’ve found blogging to be a much tougher environment in to gain traction in than I originally thought. Lately I’ve been trying to determine if my efforts have been successful. Here’s some information to help me and you both decide.

1) The Blog Network idea never really took off. Frankly, I had around 10 bloggers “sign up” to work for me and all quit without notice. I’ve had around 70 people in total “apply” and many had extremely dubious credentials. It didn’t take me long to realize the true strength of my network would be myself and my wife Heather. This point needs to be clarified in regards to who all is working for the network and how much work has gone in.

2) The total amount of time in a week spent on the blogging for both Heather and I would probably total around 15-20, certainly no more. So the tradeoff of time has been decent, but not instrumental.

3) The total current monthly revenue is around $700 US. The revenue is trending up in the last few months, despite battling certain Google ranking issues.

4) The $700 is derived primarily from 4 blogs. Another 3 blogs we operate also help send indirect payments to our company by marketing our web directories. That revenue isn’t being counted so for the sake of argument, these totals are with 4 blogs.

After initially planning on becoming a blog network, the goals have been more revised in recent months. Now, blogging is a sideline interest that is starting to generate a decent revenue. The main reason I’m not impressed with the numbers is because it’s taken much more work with blogs to gain revenue than with other business models I use online. In essence, blogging has been the “slow lane” to revenues as far as I’m concerned.

But now that the hard part of blogging for a year is over, there are some tangible benefits:

1) The 4 blogs derived around $700 US monthly.
2) The total archive size of the 4 blogs is around 2,000 posts, all of which are indexed in Google.
3) Search engine traffic is strong at all the websites.

At this point, if I sold the blogs, I could make a decent return for the year of posting. I won’t though, because I think the advantage of the aging archive will come into play as I enter the second year.

Based on what I just told you, how do you view this last year of blogging?

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    1. 5 Responses to “What’s A Good Payoff For Blogging?”

    2. // After thought - sorry for long comment - feel free to hit NEXT! :D

      That’s an interesting self-analysis Darren. I think I am in a similiar situation, although I’ve got over 30 blogs making less much less than you do with 4 blogs. But, I don’t have anybody working for me and do it all myself. I wish I did have someone like my wife, brothers, friends or relatives who could help or participate or partner with, but they are uninterested. I’ve tried myself to start 4 different writers, that just ended up wasting my time, that I did not have time to waste. I have yet to actually pay to advertise on any job board, and I know my traffic isn’t really getting the word out that I’m looking.

      But, every month it seems to be getting better, slowly .. in earnings and traffic. With the amount of time that I spend the amount I earn is a joke, but I do believe there is growing value in the archives that in a year or more they can really turn into something of value. I’d probably be making more on a monthly basis trying to concentrate on current events or 2.0 stuff .. but I’ve got my reasons for not doing that.

      But - I’ve always believed deep down that it’s true - the rich get richer, the ones with opportunity get more opportunities, and all that crap that in blogging is also true. I see myself somehow expanding into even more blogs, and some day just clicking, all earning revenue, then growing exponentially as they all start earning and growing and then I hope that the value and the archives will be part of the end goals. Whoever said that it takes 6 months to get established lied to you. Although, there are some occasions and people who do get established in much less time.

      What’s a good payoff? For ME - I hope that 2007 pays all my online expenses, and allow me to save some money for a decent vacation come Dec/2007 if possible. It would be nice to receive even more each month to help defray some of my living costs as when more of my time is being spent to build up this venture .. the less I am able to spend on my existing offline ventures, without being burnt out. But, even though I can make 10x more in my offline time spent, it is limited by the number of hours in a day and the work. Out here on the ‘www there is opportunity.

      If I use your example - $700/4 blogs .. you are averaging $175/blog per month. That’s nice. If I were to say that is what I want, with my 30 blogs, I have to earn about $25/blog per month. It’s taking a loooooooong time to get them all to that stage, but I have many that are well over this figure. It would be nice if I had 30 blogs making $175/blog per month. The exponential factor kicks in and that would be $63,000/year. And, I think it will become easier to make more money as I start to make more money (rich get richer concept) because of growing traffic opportunities that it would take to reach that levels.

      And - one day I will reach a “Good Payoff” for all my efforts, and that’s when I have to switch from the growth and expansion phase to the less hours worked and extra holidays phase.

      By HART (1-800-HART) on Mar 21, 2007

    3. Nice post, Hart.

      I agree that the value is “in the blogs”. The archives won’t go down in value, barring an unforseen event.

      I have to give you a ton of credit for going it alone completely. It’s not easy to hang onto a dream when no one else shares it! ;)
      I think it will pay off for you in the end without a doubt.

      By Darren on Mar 22, 2007

    4. Thanks for kind words Darren .. I hope it pays off for me in the end too :)

      By HART (1-800-HART) on Mar 22, 2007

    5. Great post Darren, I very much like honest posts like this. There are too many “pro-bloggers” out there tooting their own horns and all that.

      I must admit, one of the main reasons I like this blog, and Darren himself is that I see many similarities between him and me.

      I am lucky enough to run my online blogging business with my girlfriend as our main jobs. I like how we run things together just like you do with Heather.

      I have been running my first blog for four years now, first as a non profit site. After adding ads, we started to ad blogs.

      We have about 10-15 sites currently, our best month in total has been $2,500. But the recent last two months has been a lot lower, less than half of that. Google seems to be paying me less per click than previously.

      Our biggest blog gets 10,000 hits a day and PR6, for many months this site was earning us nothing (also one of the sites we work hardest on, 10-15 posts daily some days), we removed the poorly performing adsense ads (as it was pulling down our google CRT, and risking smart pricing). But last month we added Text Link Ads and sold 10 links at $80, thats a nice $400. Unfortinatly this will not work on my other lower PR sites, where I would only get $15 per link or so.

      I still want to, and need to earn more, and the way I see it recently is. More traffic = more money. I know its obvious , but thats what it comes down to. I can see this from the few days I get linked from a big site, the cash jumps way up.
      So, I need more traffic, more hits… As we all know it’s not easy to just magically get more traffic on your existing sites, you just have to let them grow over time, normally 1Yr plus for good return. So the other way is to make more sites, I figure we can run more if we stay orginised an efficient. Just a few days ago I bought 14 new domains, and will be setting these up over the coming weeks.

      We all seem to be in the same boat here, I very much hope it all works out for us. In theory it should right? ;) they should continue to grow with time and earn us more.

      By Matt on Mar 22, 2007

    6. Hey Darren,

      $700 a month for 15 hours a week is already pretty good, ain’t it? The figure will only grow, as what you said in one of your previous post that blog archives are the strongest weapons.

      Perhaps you could think of this not only in terms of the tangibles like cash, but also the intangibles like the great reputation you’ve built, and the friends you’ve made through the blogosphere.

      Just imagine if you had to travel around the world now. How much different (read: boring) would it have been if you had not had fellow blogger friends to meet up and chat, and go for coffee and bring you around?

      It isn’t easy just doing blogging as a business - the market IS tough. Blogs are great marketing tools, but I guess making money direct from your blog isn’t as easy as before. (at least, that’s what I heard)

      By Kian Ann on Mar 22, 2007

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