Blogging In Support Of A Product Or Service Is Key
December 11, 2006 – 11:31 amby Darren
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I’ve been using blogs in two ways primarily since March of 2006. These two ways are:
1) Blogs where the primary objective is to produce income
2) Blogs where the primary objective is to support a product that I sell
What I’ve found is that number 2 has been a lot more lucrative than number 1, although number one is starting to gain as the months go on and my archive size increases.
Blogging in support of a product or service that you sell is a NO-BRAINER
You just don’t have a choice in this matter anymore. To add instant credibility to your website, add a blog. The fact you’re out there, with a name and a face, helps build trust that isn’t there otherwise. Something else beneficial about a blog that’s updated frequently: it tells people that “Yes, this website is attended by humans” who are on the job. It lets people know that you communicate with customers and are hell-bent on doing a great job.
If you sell a product or service online and don’t have a blog, I suggest you get going immediatedly. The time is now to add a blog because it will help you increase sales and the relative cost of initiating it and running it are very low.
Blogging for dollars has not been as dramatically successful for me, but the reasons are obvious. If the main source of income for a blog is affiliate income or Adsense, then a lot of the money goes in the hands of “middle men”. You have less control in this model, but you also have far less responsibilities than selling your own products or services, which must be supported fully to be embraced by consumers.
Either way, blogging is a great thing for people motivated by income. It won’t be as FAST as you think, but the money really does add up. As your archive size grows larger, and more and more people land at your website because of search engines, you’ll see an upward rise in your income.
Blogging in 2007 promises to be very lucrative to those who can stay motivated.
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2 Responses to “Blogging In Support Of A Product Or Service Is Key”
Yes, sooner or later blogging begins to pay whether you’re promoting a service/product or you are trying to earn advertising revenue. It’s difficult to earn advertising revenue because you need lots of traffic for it, and traffic takes its own time. Getting traffic from the search engines is fine, and is even necessary, but one should evolve alternate means too, for instance networking with other blogger, interacting in social forums, writing for other blogs, linking to other blogs, etc.
By Amrit Hallan on Dec 11, 2006
Sure thing. The more you can do, the better. But don’t neglect the search engines because that traffic just keeps on coming, and those are the people who click on ads.
Your regular readers read. So the search engine surfers will be the bulk of your revenue if you’re monetizing via Adsense.
By Darren on Dec 12, 2006