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Bloggers Who Do Too Many Reviews Will Lose Their Credibility

by Darren

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Paid blog review services are springing up left and right. Why? One reason only, it’s a surreptitious way for some to purchase a text link on your blog. It’s a way to hide the fact that you’re actually selling a text link. Instead, you can disguise the transaction as a “review” that contains a link with anchor text back to the advertiser’s page.

I’ve already seen more and more bloggers starting to do these, and I have to say, it looks really lame. I, for one, will probably not take a blog seriously if I start seeing to many of these.

I can’t be alone in this. I’m sure writing too many of these will kill a blog superfast. And why wouldn’t it? We all understand that bloggers want to make cash, but what’s the inducement for a reader to read a “paid review”? And how exactly will most bloggers make these interesting in any way shape or form? They won’t. This is “disguised link selling”, at very inflated costs, from what I’ve seen.

Now I can’t fault anyone for doing it. I see that some of the payouts are as high as $200 for a crappy 200 word or less blog post, so people will do it. But if they do it too often, they’ll probably lose readers. I guess it’s a tradeoff that individual bloggers will have to decide on.

What is you view on the paid reviews on blogs?

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