What Happens When Your Blog Traffic Dies?

October 10, 2006 – 10:15 am

by Darren

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That’s the question I pose today. What do you do when your blog traffic is low? What kinds of measures can you take? Better yet, is there any reason to fight low traffic? Or maybe you’ll be better off in the long run shutting down a blog that isn’t hitting its’ market right. Because everytime you post, it means you’re putting effort into something. If your efforts are being rejected by the “blogosphere”, at what point do you decide “enough is enough?”

What would make you throw in the towel on a blog?

I’d say a combination of factors is enough to make you shut down a non-performing blog. Here’s several factors, that if combined, might be deadly.

1) Traffic numbers are low

This is a good sign that you haven’t been able to carve out a market.

2) Interaction with your visitors is low

Even a low traffic blog (like Blog Republic), might be worth keeping online, if it serves some other purpose. Although I don’t get much traffic to this blog, I interact quite a bit with the people who visit. This blog has 700 comments on 200+ posts, so I know I must be doing something right.

3) Your enthusiasm has waned

Couple this with the first two issues and you’re probably best to shut down your efforts. If you aren’t interested anymore, then imagine how bored the rest of the world really is. If you can restore your enthusiasm, you may just have a chance at recovering number one and two, but without enthusiasm, you might have to accept your fate.

There’s no great shame in shutting down a blog

I’ve shut down more than half of the blogs I’ve started.
Why? Because they were flawed efforts, and rather than continue with them, I’d rather adjust, and devote my time to something that has a better chance of success. What I’ve tried to do is, take what I’ve learned, and then put that into fewer blogs with much tighter focus.

Blogs come and go every day. If your efforts aren’t working out, don’t be afraid to “give up”. Sometimes the act of releasing a losing idea is enough to open up your mind to greater possibilities. You can always come right back up with a new blog in a better category, and with a more detailed plan for success.

Have you ever quit blogging in a blog?

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    1. 8 Responses to “What Happens When Your Blog Traffic Dies?”

    2. 700 comments to 200 posts .. pretty good Darren. I think I’ve got 150 comments to 1950 posts ratio on my PetLvr blog, ignoring the 55200 comment spam that is .. Of course, it depends on the type of blog and readers .. most of mine are search engine visits over the regular and word of mouth readers.

      This and yesterday’s post gives a lot to ponder.

      By HART (1-800-HART) on Oct 10, 2006

    3. Thanks Hart,

      It’s definitely the topic matter. Bloggers will probably tend to comment more than any other group, at least that would be my guess.

      By Darren on Oct 10, 2006

    4. Definately it’s the enthusiasm part for me.

      Most of last year I ran the one blog - HomeOfficeVoice - which I think was going great: lots of visitors, lots of comments and it was growing etc., but I just lost the enthusiasm for it over the xmas period.

      Maybe it was the topic - home business - I think I got disenheartened by all the “work at home” rubbish out there.

      Best thing I did was to shut it down.

      And there’s definately nothing wrong with winding down a blog that’s not working for whatever reason. Why beat a dead horse.

      I know I’ve shut down more than I’ve kept going.

      By Martin on Oct 11, 2006

    5. Never figure your reach with your comments count. I had a blog that had tons of comments, and not all that many hits. Now I got a blog with no comments, and tons of hits. My own site doesn’t have comments, and it’s constantly growing in traffic, encouraging me to write more.

      The thing about losing your momentum and shutting the thing down resonates with me. I shut a couple of the things down, and I don’t regret a thing. It all depends on how you validate your existence through Site Meter stats.

      Hint: don’t validate your existence through Site Meter stats.

      By MacStansbury on Oct 11, 2006

    6. Great comments.

      I think the difference between pro bloggers and amateurs will probably shine through. People who are doing this for money are probably not as likely to be emotional. If your time isn’t paying off, you have to move on.

      It’s probably much tougher for an amateur blogger who pours their heart into it to give up when the dream dies.

      By Darren on Oct 11, 2006

    7. If blogging is a spontaneous free expression of thoughts, its end like the beginning has to be natural. No suicide or euthanasia should be attempted. As for painful existence, the concluding line of MacStansbury’s comments above sums up excellently.

      By Satish on Oct 11, 2006

    8. I like to call the shut downs as false starts. Yes it happens all the time. The best thing to do is to move and try something new. However, it is important to learn from the mistakes.

      By Razib Ahmed on Oct 12, 2006

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