The Neighborhood Your Blog Is In Determines Your Potential Income

October 1, 2006 – 1:23 pm

by Darren

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Would you build a mansion on this street?

In the real world, most people want to live on “the other side of the tracks” in a nice big house in a luxurious neighborhood. Some of them have to settle for living in squalid conditions, but they dream of better days. The internet, and blogging in particular, really isn’t that different. If you’re in the ghetto, you might find that opportunities for income are limited. You need to be careful of the company you keep, and spend a great deal of time thinking about the neighborhood you’re in.

Are there a lot of mansions in your online neighborhood?

Look around. Are there are a lot of bigtime moneymaking blogs in your sector? Is there an industry of people earning their living online in your category? Take a good look at the prospects of the websites you’ve chose to peg as “leaders”. If the number one guy doesn’t make money, you just might not either.

Sure a trailer home is affordable, but the resale value usually sucks.

If you’ve put up an online trailer house, you can’t expect anyone to pay you mansion prices for it. People will judge you by what they know about other trailer homes, and they’ll judge you accordingly. This could affect your websites revenue. You won’t be able to move your trailer home to a neighborhood with mansions (even though it does have wheels), because the mansion owners won’t want you.

Identify the neighborhood you’re in and the neighborhood you want to be in.

Then figure out how to move :) The key will be placing yourself in a situation where traffic and revenue will continue to grow. If your readership grows, you can always find a way to increase your revenues. In good internet neighborhoods, this is easy.

What neighborhood are you in?

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