4 tips on picking a profitable niche to blog about

September 11, 2006 – 9:11 am

by Darren

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Picking the right niche is probably going to be the difference between success or failure for most bloggers. There are a number of considerations that you need to make before deciding which topic to blog about, so hopefully this list will help:

1) Does the niche have considerable traffic?

You don’t need to be in the most popular fields, but you still need enough interest to drive people to your website. If your niche has a very limited keyword universe, your blog traffic will be lower than someone in a larger field.

2) Does the niche already have considerable competition?

It’s okay if it does, but it determines the type of blog you’ll try to launch. You might need to be an expert if you enter certain fields, and even then you may have a tough time finding an audience. If the competition is fierce, and the subject is one that requires expertise, you probably will have a harder time than entering in a field with much weaker competition.

3) Is there a lot of news in this niche?

The easiest way to blog is to write commentary on existing news. If the niche you’re in doesn’t update much, you won’t have anything to report on. If the niche is really slow moving, that’s a big red flag worth noting.

4) Are there a lot of potential advertisers in the niche?

You always have to be concerned with who can pay for ads. The more advertisers in the niche, the more likely you are to earn good money. Look for a wide niche where there’s never a shortage of ads.

These 4 tips should help you come up with a profitable niche.

What other tips can everyone think of to help choose the right niche for building a profitable blog?

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    1. 2 Responses to “4 tips on picking a profitable niche to blog about”

    2. An idea that hasn’t hit me yet, blog about a niche topic. Excellent post, thanks!

      By TechZ on Sep 12, 2006

    3. Well I’m glad to hear I provoked a thought! That’s what I’m here for :)

      By Darren on Sep 12, 2006

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