Blog cheerleading - 24×7x365 hype machine
August 13, 2006 – 5:42 amby Darren
Give me a “B”. Give me an “L”. Give me an “O”. Give me a “G”. What’s it’s spell? HYPE. That’s right folk. Bloggers are as worked up as you’ve ever seen them concerning the state of the blogosphere. At this point in time, bloggers are currently taking credit for all manner of incredible acts, and it’s a heady time to be a blogger. It’s time like this, though, where you need to take a deep breath and look at what’s really happening.
Blogging is a huge movement. It’s taking on a head of steam and getting bigger all the time. Citizen’s journalism promises to develop even more in the next few years. Nearly all corporation are getting in on blogging. Everywhere you go, everywhere you look, there’s a new blog hitting the information superhighway. This is great news, but it also means that the window of opportunity for the average blogger might be closing faster.
More and more companies are being founded every day to exploit the trend. Bloggers are gaining capital every day and hiring on huge staffs. Blogs are no longer just ordinary online journals, but rather they’re giant media corporations with huge offices and staffs. And as they approach the cost structure of traditional media, you begin to wonder, what’s the point?
I still plan on being a blog cheerleader. I’ll strap my pompoms on every day, but I have to admit, I start to get suspicious of hype when it hits critical mass, as it’s close to doing now. Because one thing keeps me from being totally gung-ho: the fact that I know “real people”. Many of these real people aren’t aware there’s a digital revolution going on, and they even think that Web 2.0 is a new O/S. These people think Podcasts are something out of War of the Worlds, and they think “Digging” is something you do in the backyard to plant your garden.
When these average folks actually know what the heck any of this stuff means, then we’ll actually have something. Until then, it will take a great deal more cheerleading and perhaps even a bit of education.
Do you think blogging is hitting oversaturated hype levels?
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2 Responses to “Blog cheerleading - 24×7x365 hype machine”
Unfortuately its my perception at least that the biggest hype about blogging comes from bloggers themselves, the rest of the world who is not blogging isn’t so enthusiastic about it. Certainly some would log on to the internet and read what may be blogs but there isn’t the same hype that would come from a blogger.
All said and done though i still maintain it is a good time to be a blogger
By Greg Kiernan on Aug 14, 2006
Indeed it is. And I don’t blame any of us for cheering. But the regular people need to tune in for it to reach critical mass.
By Darren on Aug 14, 2006