Blogging is a dish best served cold

August 5, 2006 – 8:09 am

by Darren

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Everyone uses the term “passion” when it comes to blogging, and I think the word might be a bit of overstatement. Passion in the sense of an “intense, driving, or overmastering feeling or conviction” is a great thing to have, but an empassioned mindset is not always the best way to approach blogging. Blogging takes so much time and effort, and occurs over such a long period of time that you need to save some of yourself. To leave it all out there on the field for every post might just leave you exhausted in the end.

Being engaged in your subject matter should be enough. Having a “keen interest” in a subject, and keeping abreast of developments as a natural benefit of your interest should lead to well-developed blog posts. If you are truly empassioned, than it might be a bonus, but not if you come across over-emotionally in your posts. If you’re too attached to certain ideas, you might not be willing to report fairly or accurately. For that reason I think a cool head prevails over a heated heart.

Some bloggers get so emotional they lash out at others. Some people even post while drunk, or worse. Considering just how similar a blog really is to a public journal of your thoughts, desires, and emotions, you have to consider what a powerfully damaging act that blogging while emotionally unstable might be. Words are some of the most powerful weapons on Earth, and are ultimately responsible for wars and other bad acts. Words lead to all kinds of hurts and divisions that don’t heal rapidly. And bloggers are purveyors of hopefully fine words that can either heal or hurt. If you have a tendency to really let loose with your blogging, the unintended consequences can affect you or others.

It should always be a goal to be honest while blogging. But honesty and tactfullness are not mutually exclusive concepts. You can be honest and give your opinion, while using a dull edge so as not to totally cut apart the person you’re criticising. It might be as simple as the tone or your post, and it might be the only lasting impression you make on someone. If it’s negative, it’s doubtful you’ll get a second chance at their interest.

Now these aren’t “rules” anymore than anything I write about blogging. YMMV, and all that. But for “business bloggers” or people who are specifically blogging for dollars, I think a professional and detached image and demeanor are the way to go. They’re still the most common methods of written communication in normal business writing, so it’s not unexpected that people will expect the same online. Sure, you should always let your personality shine through in your writings, but just try to be a bit more measured in your writing than you might be in spoken conversation.

Do you think money-making oriented bloggers need to be passionate about their subject to succeed? What type of “tone” do you adopt to blog?

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    1. 2 Responses to “Blogging is a dish best served cold”

    2. “Do you think money-making oriented bloggers need to be passionate about their subject to succeed? What type of “tone” do you adopt to blog?”
      If you have passion then it is an added advantage. However, most of the topics that brings good income from Adsense and other kind of advertisements (mainly business and technology rtelated topics) are not exactly something that you can be too much passionate. As for me, I am lucky and that I am from Asia and I have strong passion about Asia and I blog professionally about Asia.

      By Razib Ahmed on Aug 5, 2006

    3. Its my belief that its probably better to be passionate but not essential. Blogging like any other business proposition or job can also be done with out passion, just professionalism and still succeed

      By Greg Kiernan on Aug 6, 2006

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