Easton Ellsworth - The Blogger Interviews - Number One

July 24, 2006 – 7:57 am

by Darren

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Easton Ellsworth is a man that likes to be first, and this time is no exception. When I asked for bloggers to interview, Double E (as I like to think of him) didn’t hesitate to answer the call, and now he gets to be the first in our hopefully long-running Blogger Interview series. We can learn the most from the people who are already doing the job.

Bio - Easton Ellsworth is an associate editor for the Know More Media network of business-related blogs. His blog, Business Blog Wire, covers corporate and professional blogging. He has been blogging since October 2005 and is the founder of blogtipping. Easton is 25 and lives in Mesa, Arizona with his wife and one-year-old son.

1) What got you into blogging into the first place?

It just fell into my lap! The guys I worked for as a copywriter at Tornado Solutions, a small Web publishing company, decided to build a blog network all about business called Know More Media. They gave me an editor/blogger/assistant/scout/guinea pig/Swiss Army knife kind of role and I haven’t stopped having fun since.

2) Are you achieving the goals you set out to do when you started?

Yes, both as an individual and as a company. My first goal is to help our bloggers succeed. Everything else, including the success of my own blog, is secondary. We’re growing very steadily at KMM and I’m thrilled to be a part of it.

3) What are the key aspects concerning blogging for dollars that you’ve learned?

First, regularly publish original content that will appeal to a large number of people who have time and money to spend. Second, get those people to spread word of your services to others. Third, set goals and plan carefully. Fourth, work diligently. Fifth, have a Plan B in case of failure.

4) If you had to give advice to someone else looking to make money blogging, what would it be?

Never give up. Write more. Read less. Believe in yourself. Befriend others. Set clear goals. Work harder. Work smarter. Try new things. Ask questions. Be different. Be irreplaceable. Be nice. Listen to people. Have fun.

5) What do you think of vlogging? Are you doing it yourself? Have you experimented with podcasting, what were the results?

Vlogging and podcasting are harder to monetize, because of the format and because advertising is still catching up to the technology. I have a little experience with both. They are easy to learn and to do, and very fun. You have to watch out for glitches, though. I’ve lost whole interviews due to silly technical errors. I don’t vlog or podcast much at all, but I plan to do more of that in the future.

6) Where do you see blogging (and yourself) in 5 years?

I think KMM will have grown considerably. I hope to stay with it as long as possible. Blogging will be immensely popular. Millions of professionals will use them to boost their careers. There will be bigger and better “live” search engines. There will be more ways to make the world a better place, and unfortunately some will take that in the opposite direction. But overall I hope the effect of blogs will be good. I see myself using blogs and other new media in a career involving Web publishing. Hopefully I can help other people learn things that make them better folks.

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    1. 14 Responses to “Easton Ellsworth - The Blogger Interviews - Number One”

    2. Thanks for the interview, Darren. You’ve got a fantastic, tip-filled resource here and I wish more people knew about your blog and its associated network.

      By Easton Ellsworth on Jul 24, 2006

    3. You’re welcome, Easton. More people are showing up every day, and I’m sure it will continue.

      Thanks for the interview!


      By Darren on Jul 24, 2006

    4. Great interview Easton. You are doing a great job at KMM and I am sure within the next 2 years you will be a super star in the blogosphere.

      By Razib Ahmed on Jul 25, 2006

    5. You mean he isn’t a superstar now? What the heck am I interviewing him for? :)

      By Darren on Jul 25, 2006

    6. Pish posh :)

      Razib’s the superstar here. You ought to interview him too, Darren. The guy blogs for KMM in Bangladesh with a slow-as-molasses Web connection, yet he manages to get Dugg and Boing Boinged and Farked and Reddited and Shoutwired with insane regularity. He’s a king of viral traffic generation. And he puts care and verve into his posts.

      By Easton Ellsworth on Jul 25, 2006

    7. I’m well familiar with the work of Razib Ahmed. He’s on my short list of interviewees.

      I hope he’ll do it!

      By Darren on Jul 25, 2006

    8. Good Questions, I particularly like his answer to number 4 Easton seems like a generally nice guy

      How about every one else, where do you see blogging in 5 years time, you think the internet will be flooded with blogs? or will google stop listing them on the search engine?

      By mikey on Jul 25, 2006

    9. Easton - very inspiring interview. If I only I could convince my wife that I should write more all would be good. Chad H.

      By Chad Horenfeldt on Jul 25, 2006

    10. Ah, the eternal struggle, Chad :)

      By Easton Ellsworth on Jul 26, 2006

    11. What I like about Easton is that he makes blogging look so easy. I mean each time, I read one of his entries, I get this feeling. Easton has a rare gift- he can use words very effectively in the right place and right time. Don’t agree with me? Just read any of Easton’s entry in his blog again and then you will understand it. I don’t know if Easton used to write poetry in his teenage years.

      By Razib Ahmed on Jul 26, 2006

    12. (blushing) Thanks Razib. If I’m a poet, I don’t know it :).

      I’m just a sucker for words - wordplay is my ball of string. That doesn’t mean I’m necessarily that good at it, but I do believe in trying to make people feel good and enjoy the words I use as I teach them.

      By Easton Ellsworth on Jul 28, 2006

    13. Easton as a poet? It’s an interesting idea.

      He’s not really the artsy type, is he? :)

      By Darren on Jul 28, 2006

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