Blog SEO advantage - speed of indexing

July 23, 2006 – 9:38 am

by Darren

One of the keys to the superiority of blogs for SEO purposes, is the speed with which new pages get indexed. This is your secret weapon to building a valuable website. If you post multiple times daily, and your pages are indexed quickly, you stand a real chance to grow you page view count quickly. This is you advantage over any static website.

The search engines need to index new content as quickly as possible, so they can stay relevant. They seem to have a love for the blog’s rich content structure and timely updates. You can leverage this anomaly to your advantage by always reporting topics that are right here and now. If you’re talking about the latest subject, and your pages are being added quickly to the major search indexes, then you’re likely to become relevant in the minds of readers who happen upon your website.

Search engine rankings almost always come down to the number of competitors for the term. If you write a page about a new product or service, there may be 10,000 or less occurrences of the phrase on documents in the entire index. In this case, a well-linked to blog will rank easily. If you do this for hundreds or thousands of terms, you can see how the traffic increases exponentially. It’s the process of updating which enables you to bring more and more traffic into the website.

So, in essence, keep it simple. Always talk about topically relevant stories. Put the desired keywords in your title and post often. As your archive grows, your search importance will grow along with it.

  1. 2 Responses to “Blog SEO advantage - speed of indexing”

  2. Is your end goal to attract visitors to your blog or to your products advertised on your blog? I am a Custom Home Builder and have been thinking of starting a blog on my website to attract more visitors. Would search engines care if my blog topics were about home building or not? Any thoughts or experience anyone can share would be greatly appreciated.

    By Danny on Nov 2, 2006

  3. I just wanted to report my findings since starting my blog last november. I have significantly increased the traffic to my website through my blog. I am getting about 100 visitors per week to my blog and about 20-25% end up going through at least part of my website. I have focused most of my blog topics on home building topics. I don’t know if this has any effect as it relates to search engine rankings, but I feel pretty certain that it does have an impact on the number of visitors actually going through my main website. They are directed to my blog through searches about home building so the transition to my main website seems like a logical extension.

    By Danny on Apr 18, 2007

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