Blog Republic

New Digg.com coming on Monday - you can vote on new subjects

by Darren

Digg has long been famous for being the place to go for technology enthusiasts. Now the website is looking to expand their horizons by entering new fields starting this upcoming Monday. Digg has had amazing growth in the last few years and is looking to expand their dominion into fields beyond technology while they’re still blistering hot.

There are many reasons for them doing this, one of which is assuredly that they can make a lot more money selling advertising on a wide variety of subjects. In fact, their purely technically oriented crowd is probably not as profitable as a wider-themed one would be.

The extended reach also gives Digg a chance to compete with traditional media:

The upgraded Digg.com, due out on Monday, threatens to further disrupt a professional news industry already reeling from the fragmentation of mass-market audiences, the rise of self-published blogs and rapid changes that have reshaped the advertising markets on which publishers have long depended.

A new Digg which includes entertainment and politics promises to go well beyond the current one in influence. The big question will be how well the “community” at Digg scales. Digg isn’t the only one getting into the act. AOL turned Netscape into a Digg clone this week also. This brave new world of Web 2.0 is now underway. Millions of people using only their opinions to guide them can now click their way around Digg, merrily helping organize the world’s information.

The extended reach means bloggers like me will get a chance for a much wider audience. None of my mosts usually fit into the themes at Digg, so having a lot more of them on Monday means more of a chance of getting published than before. That can only be good for business.