Blog Republic

Your blog is a global magazine available to millions worldwide

by Darren

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Here I am on Saturday, blogging yet again, and I find myself wondering about things, like I’m wont to do. Being “online” is a good thing, for a lot of reasons, and I realize more of them every time I think about the subject. One of the best parts of running a business online is that you get a front row seat to the spectacle of globalization. You start to realize just how big this world really is, and how many websites, and people maintaining them, there are out there. Building a global readership is something that was off-limits to people even a few years ago.

Blogs are very much like traditional magazines, with unique strengths and weaknesses. The weakness for the format is visual presentation and shelf-life, IMHO, and the strengths are immediacy of information and two-way communications abilities between blogger and reader. Magazines used to rely on written communication between them and their readers that involved snail mail, so it would take a long time to get a reaction to your article. The nearly instant feedback of blogging is a huge boost to your ability to target your material better for your readers.

The biggest advantage of the blog is the low cost and the potential influence a successful blog can wield. You don’t have to invest millions in startup capital to get going, and you don’t have to pay for marketing each month to gain readers. This makes it easier to have journalistic integrity, because the cost structure of the business is much lower and the pressure to sell advertising to direct clients is less. Blogs, by their very nature, tend to be small organizations without a ton of hierarchy. The world is our target as bloggers, and our instrument of communication is our blog. We’re fortunate to live in times when communicating with others is so easy.

What do you think of the global reach of blogging? Do you think blogging is making the world a smaller place?

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