6 reasons RSS is a non-stop marketing tool
May 27, 2006 – 9:32 amby Darren
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Why is RSS one of the most powerful marketing tools currently at your disposal? RSS has a number of great features, which can only assist a blogger in growing her readership. Email is dead, and it’s never coming back. If you’re serious about making real money from blogging, then RSS is your best friend. Here’s why:
1) RSS is “right now”, where as E-mail is “old news” - (thanks Yung Jeezy) - RSS is one of the main features in a nascent Web 2.0 environment where people are looking for any signs of success to show an actual revolution is going on. RSS is that sign. RSS is good enough to change how people store and retrieve information if it’s utilized properly
2) It’s the ultimate “opt-in” list. No matter how infrequently you might send out a newsletter and no matter how stringent your “opt-in” policy, you’ll almost always get someone who complains that you spammed them. RSS is voluntary, and people can add or subtract feeds at any time. That means the people who read your RSS feed are genuinely interested in what you have to say, and shouldn’t be repulsed by perceived “spam”.
3) RSS is fresh. There’s almost nothing fresher. People who are seeking out fresh new information will see your post depending on what services you Ping. In the past, you’d have to wait days, weeks, or even months to show up search engines. Now, you can get instant traffic from Popular websites like Technorati and others. The people searching for fresh news will find you where you belong: right on top.
4) RSS is currently used by an elite audience. The early adapters to any technology tend to be opinion makers who are well connected in social networking terms. Your audience, even if it’s small, will tend to be influential.
5) RSS will be soon used by a mass audience. It’s great to have an elite audience, but even better yet is a global audience with billions of users. That’s the future when RSS becomes adapted on the same level as e-mail.
6) RSS helps people store and sort information. People are becoming more adept at storing information, and social tagging and other current forms of sorting promise to give a whole new taxonomy to the internet. As co-operative storing of data becomes even more popular, RSS may increase in influence. If you tag all of your posts, you’ll be helping everyone find them even easier. That’s almost always a good thing for your blogging.
I’m sure there’s a million other good things that can be said about RSS. What are some areas I might have overlooked?
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3 Responses to “6 reasons RSS is a non-stop marketing tool”
I agree that RSS is a great way to distribute information across the web to all your readers, but I don’t think email marketing is dead. Email opt-in lists are very powerful when it comes to launching a product or firesales. People are more likely to check their email first than go and read their new rss feeds. If you have a huge opt-in list of over 100,000 subscribers then you have a very powerful marketing tool to your disposal. Of course the opt-in list must be generated by you. You cannot just go and buy some opt-in list that is being sold online. They don’t work. If you provide useful information and your subscribers trust you then you are the winner.
By Affiliate Marketing on May 27, 2006
AM,
I think big opt-in lists are great. But they still compete with the millions of Viagra and Cialis emails. People have short attention spams when it comes to email. RSS readers are likely to be more involved because they have a lot less junk to sort through.
BTW, the word “affiliate” is marked as spam by the Akismet filter. Sort of a downer for the industry in a way
Darren
By Darren on May 28, 2006