Web 2.0: easy source of backlinks

May 23, 2006 – 7:30 am

by Darren

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One of the best things about many new “Web 2.0″ style sites is they offer a ton of unique opportunities for link building. Here’s a nice one I saw because of the presence of legendary uber-Commenter Easton Ellsworth. CoComment is a great way to keep of your conversations, and luckily, they’re nice enough to make the pages publicly accessible, so you can get some search engine love, as well. It doesn’t look like they link out to the “conversations”, but they do allow links in your profile. So a quick link to your CoComment Profile, and it becomes indexed. Then the links in your profile should count back to you.

One 2.0 service that does allow direct links is del.icio.us. Again, make sure to link to the profile from somewhere that’s alread indexed. Once your profile is indexed in search engines, it’s like running your own mini-directory! You can add as many links as you want to this service. Another nice thing about del.icio.us is that you get a slight boost in traffic when you first add a link because you’re added to their “recent” page. It doesn’t last long. Let’s call it your 15 nanoseconds of fame.

Another website that shows up as backlinks is Blogdigger. Again, make sure your “group” is accessible to the public and is linked to from an already indexed website, and you’ll be good to go. Blogdigger even pulls from RSS, so it’s constantly updated.

RSS scrapers can serve as a source of backlinks also, and even the occassional bit of traffic. You won’t need to recruit these guys, all you need is a heartbeat. You’ll find if you update often that your content is scraped endlessly. At least people who are linking back are following the protocol.

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    1. 9 Responses to “Web 2.0: easy source of backlinks”

    2. “Legendary uber-Commenter” … I love it! What a huge ego-stroke! That’s hilarious, Darren. Seriously though, I appreciate the compliment. And I think you’re hitting the tip of a huge and growing iceberg. I wish, for example, that I knew how to get people to link to me from MySpace.

      “Just be viral” is one useful mantra - I mean don’t take it overboard, but I think that thinking virally is becoming more valuable nowadays. As long as you’re generating good content or ideas, why not present them in a way that leads others to talk about it with others, and so on?

      Great post.

      By Easton Ellsworth on May 23, 2006

    3. Thanks Easton. I think MySpace is an area that needs to be cracked. I’ve never really been there, but I hear it’s popular. Maybe I can think of a way to get people to link from there.

      Check out our first Search Engine Marketing Podcast when you get a second. It’s primarily about choosing the correct keywords. Might be helpful.


      By Darren on May 23, 2006

    4. I just signed up for cocomment.com and it looks to be an interesting and innovative way to keep track of conversations.

      Viral marketing is a great way to get your name out there.
      If you go the extra mile and put a face and a voice behind your writings it builds credibility and trust that “just a website” might not be able to do.

      I’m all for web 2.0.. it’s a more lively way to be on the net!

      By Heather on May 23, 2006

    5. coComment.com looks very good. I don’t think they’re that busy, but that means they can be overwhelmed quite easily by charming and persistent people.

      By Darren on May 23, 2006

    6. Blogdigger sounds interesting (in your description). But I think they could explain themselves a bit better on their About page.

      By Become a Consultant >> Andrea on Jun 3, 2006

    7. Thanks for the tips!

      By Jennifer on Sep 24, 2006

    1. 3 Trackback(s)

    2. May 24, 2006: 4 principles of Guerilla Link Building
    3. May 25, 2006: coComment blog » Blog Archive » CoComment and Drive-By Commenters
    4. May 25, 2006: The needs of the individual blogger versus the needs of the blogging community

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